Users’ eyes fixated for an average of 5.94 seconds. Users spent about 5.95 seconds viewing these areas. Almost as popular as the logo, subjects spent an average of 6.44 seconds viewing the menu.
Users spent about 6.48 seconds focused on this area before moving on. Here are the website sections that drew the most interest from viewers: They spent an average of 180 milliseconds focusing, or “fixating,” on one particular section before moving on. Researchers found that their subjects spent about 2.6 seconds scanning a website before focusing on a particular section. When viewing a website, it takes users less than two-tenths of a second to form a first impression, according to eye-tracking research by the Missouri University of Science and Technology. First impressions form in less than a second. This means that the first couple of words need to be real attention-grabbers. On average, a headline has less than a second of a site visitor’s attention. If the first words engage them, they’re likely to read on. People typically scan a list of headlines-they don’t view the entirety of all of them. If you have multiple headlines on a page, the components on the left get the attention. Trello gets straight to the point-pitching its benefits clearly (and supporting them in the subhead). Keep in mind that clarity trumps persuasion. Present a complete value proposition within the headline. Dominant headlines draw the eye.Īn eye-tracking study observed that big headlines most often draw the eye first upon entering the page, especially when they’re in the upper-left corner (no surprise there). The iPhone commanded the greatest amount of attention-2.3 seconds, on average-in its group. Among tablets, the iPad tied with the Amazon Kindle Fire for the lead, at 2.4 seconds each. If you need to show pictures of smartphones, stick with Apple products.Ī study by EyeTrackShop (now known as Sticky) found that consumers looking at groups of smartphones spent more time looking at Apple products than Android devices from Motorola, Samsung, and other manufacturers. “A call center ad with model in it on the phone,” Nielsen said, “may be a good picture technically, but it will more likely be ignored.” Images that seem peripheral or altogether unnecessary will be tuned out. (This is one more reason to avoid stock photos.) Nielsen said his eye-tracking study also surfaced a counter-intuitive finding-people who look like models are less likely to draw attention than “normal” people. This is exactly what we do on our own site:įuzzy, small images are less inviting than big glamour shots. People facin g forward in photos are more inviting and approachable. Image quality is a significant factor in drawing attention. Use large, crisp images recommends usability guru Jakob Nielsen (based on his eyetracking studies). Large, high-quality images are most appealing. is seen by the highest percentage of test subjects and looked at for the longest duration). If you have a vertical menu, put it on the left. Navigation placed at the top of a homepage however performs best (i.e. Sites like eBay default to a left-hand menu for browsing shoppers: A conventional layout is thus more likely to make sites profitable. Web users spend 80% of their time viewing the left half of the page and 20% viewing the right half. This is also why the left side of your web page gets more attention. With some exceptions, people read from left to right. The left side of the page gets more attention than the right. That’s a good place for a call to action. Interestingly, several studies point out that the very bottom of a page also gets a lot of attention.
0 kommentar(er)
